This morning I saw a post on LinkedIn, linking to this story on TheGuardian.com about John Lewis’s new Christmas ad. In terms of retail in Britain, John Lewis is something of a national treasure.  Sadly, Google’s approach to ad-blocking in YouTube has come to bear: I am unable to watch this advert unless I disable ad-blocking on my browser.

Google disrespects my freedom to choose what content I see in my own browser. In fact, it attempts to deny me it.

Despite having had a Google account for many years, I can see this relationship coming to an end. Big Tech abuses its users in order to stay profitable… and there’s a word for that.